Taakomschrijving

We are dit bedrijf, a fast growing and well-funded start-up developing smart lighting and building systems. We were founded 4 years ago with a mission to deliver smart building technology at a far lower cost by integrating all required technology in the lighting (see here for a summary of what we do). Since our start we have been moving very fast, having closed partnerships with multiple large global lighting companies, global leading smart building portal providers and a wide range of leading sensor providers.

Our technology is currently rolled out in the [UMC-Utrecht][\<…/umc-casestudy/>] and other leading projects. We have been widely recognized in the global and national media and have been nominated for multiple global awards as a leading Proptech start-up.

The last few years we have mainly grown based on worth of mouth and inbound sales calls, but with our product now really hitting product market fit and reaching the maturity to be scaled we would like to start growing our outbound marketing. Our first step will be to generate engaging content aimed at growing our number of followers and keeping us top of mind with our existing followers.

To create a robust foundation to our content strategy we are looking for 1 or 2 digital marketing interns that can help us determine what type of content, what channels and platforms and what combination of organic and paid for reach works best for us.

We are looking for the future leaders in digital marketing that combine the creative designer skills to create content with the analytical skills to determine the right type of content that works for us and our community of followers.

Typical research questions could include:

• Determining the effectiveness of different content types and channel types for the dit bedrijf community
• How to create a content platform that generates high value content in a cost effective way (for example participating in 3rd party webinairs and podcast and reusing the content clips in an online media strategy over different channels)
• What is the ROI of using organic versus inorganic promotion of digital content within dit bedrijf
• How to effectively leverage online gig platforms like upwork and fiver to generate low cost highly effective content
• Building an integrated multi channel digital marketing and sales funnel which enabled real time tracking of the customers interaction

However we are open to your own research questions within the field of digital marketing.

Do you want to get your foot in the door in working in a leading-edge start-up and do you want to experience in applying the latest thinking in digital marketing then come and join us.

No matter your educational level we are looking for candidates that can show they are at the top of their class and have the dedication and drive to reach the top of their abilities. Get in contact and let us know your interests and requirements for an internship and lets see if we are a match.

Werkzaamheden

• Designing different content types/channels/messages and testing effectiveness
• Designing and implementing tracking tools to measure content effectiveness
• Exploring the usage of new content creation tools to assess efficiency and effectiveness

Gewenste profiel

Digital content creation

Performance analytics of digital content

Wat bieden wij

• Freedom to experiment with the latest tools in digital marketing
• Direct supervision and input from experienced management team (Insead executive MBA and experience business builders)
• Room to design proper internship and research questions