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Intern Brand Event Marketing

Functie Event / Marketing medewerker
Education level HBO
Location Amstelveen
Dagen per week 5
Beschikbaarheid Vervuld
Stageduur 5 - 7 maanden
Stagesoorten Werkervaring
Stagevergoeding € 600
Salaris opmerking 600
Huidig opleidingsjaar 3


<p> Brand Engagement is one of the key brand strategies for our company. We want to deepen consumer engagement with our key Brands and strengthen our Brand Positioning.&nbsp;</p> <div> An important tool is Brand Events, and therefore we are looking for an:</div> <div> &nbsp;</div> <div> <strong>Intern Brand Event Marketing&nbsp;</strong></div> <div> &nbsp;</div> <div> Your tasks:</div> <div> &nbsp;</div> <div> <em>Project management</em></div> <ul> <li> Create a plug and play event marketing framework for all our&nbsp;Benelux brands&nbsp;</li> <li> Work with external parties (Event agencies, PR agencies, TV stations, Retail, Consumers) and internal parties (Trade Marketing, Sales) to set up a framework for enduring touch points with our consumers</li> <li> Best practice study: participate in organization of brand events for Barbie, Monster High, Hot Wheels and Fisher Price&nbsp;</li> </ul> <div> <em>Competitive analysis</em></div> <ul> <li> Collect necessary data and complete analysis of key toy players in the Benelux (product lines and marketing activities, with a focus on event marketing)&nbsp;</li> </ul> <div> <em>Brand performance analysis</em></div> <ul> <li> Collect necessary data and perform regular analysis of the in-market performance and positioning of the event supported lines and products. Focus on the quantitative evolution (POS) as well as on the quantitative evolution (brand tracking)</li> </ul> <div> <em>Support the Benelux brand marketing team in the management of overall day-to-day activities</em></div>


  • See description tasks.

Gewenste profiel

  • Strong analytical skills.
  • Fluent Dutch language skills, French language knowledge a plus.
  • Fluent English; both written and verbal.
  • Currently studying for a Marketing/Communication Degree.
  • Good computer skills and a high level of proficiency in Microsoft Office.
  • Good organizational and time-management skills.
  • Good project management skills.
  • Creative thinking.
  • Hands-on mentality.

Wat bieden wij

  • An interesting and exciting half year internship (one full year is possible) in our Amstelveen office that offers a real responsibility and opportunity for growth.
  • The opportunity of combining an owned project (setting up a framework for event marketing), with day to day brand marketing experience.
  • Fulltime = 40hrs workweek (Monday-Thursday 9hrs; Friday 4hrs).
  • A monthly allowance of € 600.
  • A student room in one of our Amstelveen houses or a housing allowance of max E 300,-.
  • Travel allowance for daily commute.
  • An international working environment.
  • 10 vacation days + 2-3 days + Public Holidays (for 6 months).

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Over dit bedrijf

Mattel is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie&reg;, the most popular fash...

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