What is digital success of pharma?
|Functie||Marketing, Business, Digital|
|Dagen per week||3, 4 of 5|
|Stageduur||3 - 6 maanden|
|Stagesoorten||Afstudeerstage , Werkervaring|
|Salaris opmerking||financial compensation to be confirmed|
The digital world is becoming the focus of most of dit bedrijf’s endeavors. There is a lot of diversity in the nature of the projects however. Projects the EMEA Digital Excellence team is involved in could have an internal or external organizational focus.
To add value to the organization Digital Excellence projects has to answer business questions like: How can both EMEA as well as Local affiliates listen to the MS community in such a way that every affiliate gains new insights to tailor the messaging and service portfolio? How can our eDetailing initiatives be improved throughout the region? What platform can offer both standardization and enough flexibility to facilitate regional and local web initiatives
The goal of this phase is a theoretical model that can identify developments in the digital sphere where a multi-country pharmaceutical company can achieve a first entry advantage or clear brand position. This model would have to hold value over time instead of a one-time snapshot. Our focus will be on lessons learned from other industries (in a historical context) and our competition.
Questions we propose as a starting point: Is there a difference in types of digital services that are successful in the different phases of the product lifecycle? What are the digital trends that the pharmaceutical industry strategies are focused on? What are the likely directions digital developments is heading with regards to eDetailing, patient support and (payer) education?
- project coordination
- market research
- regular team activities
- learns quickly
- is willing to find as much information as possible on his or her own
- is adaptable
- Background study areas: Marketing, Business, Digital
Wat bieden wij
- Work experience in a multi-national environment (travel will likely not be part of the internship)
- A good work/research balance
- Room for individual responsibility and accountability
- Guidance by people experienced with academic Master studies
- industry standard financial compensation