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Stagiair HBO International communication management

Student #788307 (Vrouw, 28)

Opleiding HBO International communication management (4e jaar)
Schoolnaam Hogeschool Inholland (graduated 2013) in Diemen
Internship type Werkervaringstage
Stageduur 24 weken
Dagen per week 5 dagen per week

Stage- en werkervaring

Sep 2013 - Dec 2013 Digital Content Marketing Strategist
British American Tobacco, Amstelveen
- Support the HR department with a creative communication strategy & implementation plan - Analyse market research data in order to understand brand issues and market opportunities - Analyse in-house research data in order to understand key employee issues and internal communication opportunities - Define overall online & offline strategy (objectives, KPIs, channel strategy, measurement) - Instigate and manage innovative initiatives that support the brand in Benelux & globally and drive preference - Promote brand understanding, insights and commitment throughout the organisation - Employ consumer dialogue principles as the key route to the consumer - Set measurement criteria and KPIs
Mei 2011 - Aug 2013 Jr. Strategy & Conversation Manager / Social Media Analyst
Lemon scented tea, Amsterdam
- Oversee and execute social media strategies, guidelines, best practices, promotional campaigns and day-to-day activities - Identify, research and develop tactical solutions to quantify impact of digital efforts - Issue complex data reports on KPIs - Conduct accurate data processing and analysis, synthesize findings, interpret results, define benchmarks and make recommendations in an articulate manner - Determine deliverables, timelines, and execution standards for social media campaigns - Manage consumer engagement across different social media platforms, maintaining the highest standards of brand voice and spirit - Translate the client’s brand story into compelling content and develop social content calendars for a wide variety of social media platforms and clientele - Create engaging social media content in alignment with corporate strategies and platform-specific oppor-tunities - Support new business initiatives for social media services and the agency as a whole - Manage, grow, and optimize LST’s social media presence - E-mail marketing to support LST initiatives - Follow and provide a point of view on industry trends ------------ From May 2011 until January 2012, I occupied an intern position, afterwards being upgraded to a junior one, including similar activities, but with greater responsibility and personal input.


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